Eward Lilly - Partner

Ed Lilly is a 40-year veteran of the mattress industry. Before co-founding LMG in 2005,

he was CEO and President of Serta Inc. for 14 years. Under his leadership between

1990 and 2000, Serta’s domestic sales volume tripled and the company became the

industry’s second largest producer.

Mr. Lilly also served for 11 years in a number of senior corporate and executive sales

posts at both Sealy, Inc. and Stearns & Foster.

During his career he held positions with both furniture manufacturers and retailers. He

headed marketing for a St. Louis-based upholstered furniture producer and also served

for nine years as a bedding buyer and store manager at the former Strawbridge &

Clothier department store in Philadelphia.

A former Executive Committee member of the International Sleep Products Association,

Mr. Lilly has comprehensive, in-depth knowledge and experience of the bedding

industry at both the wholesale and retail levels.

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