INDUSTRY SUPPLIERS
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Manufacturer Customers Sample Services

[ Knowing Your Target ]
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• As a diversified supplier that’s new to the mattress category, we want to
  understand the industry better. What do manufacturers respond to, how do they
  evaluate suppliers and products, and what drives their buying decisions?
  
  
• We’ve been unsuccessful selling to mattress makers. Can you provide insight
  into how we can break through, or why we can’t?
  
  
• Our company has questions about the industry supply chain. How are
  manufacturers affected by retailers, and who and what drives the business?
  

[ Industry Projections ]
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• As part of our planning process, we need realistic projections for mattress
  industry units and dollars for the next five years. Can you also provide market
  share projections by mattress construction and size, by distribution channel,
  imports vs. domestic products, etc.?