Susan Ebaugh - Partner
LMG co-founder Susan Ebaugh has 33 years’ experience in the mattress industry. At
Serta she held marketing, advertising and management posts including Vice President
and Chief Brand Officer. During her tenure there, Serta won many marketing citations
including the Gold Effie Award for the iconic “Counting Sheep” campaign which she
She also has extensive experience in retail and trade advertising, brand strategy and
licensing, PR and communications, and IP management.
In the early years of her career Ms. Ebaugh worked for Sealy, Inc. as a Director of
Corporate Communications and Media Events. Before that she was a Chicago-based
business journalist covering the U.S. home furnishings industry, and a legal editor and
Over the years Ms. Ebaugh has served as a speaker at industry conferences and
as a committee member on panels sponsored by the International Sleep Products
> Ed Lilly
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