Susan Ebaugh - Partner

LMG co-founder Susan Ebaugh has 33 years’ experience in the mattress industry. At Serta she held marketing, advertising and management posts including Vice President and Chief Brand Officer. During her tenure there, Serta won many marketing citations including the Gold Effie Award for the iconic “Counting Sheep” campaign which she


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Edward Lilly - Partner

Ed Lilly is a 40-year veteran of the mattress industry. Before co-founding LMG in 2005, he was CEO and President of Serta Inc. for 14 years. Under his leadership between 1990 and 2000, Serta’s domestic sales volume tripled and the company became the industry’s second largest producer.

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Bob Sabalaskey - VP of Manufacturing and Product Engineering

A 30-year veteran of the mattress and furniture industries, Mr. Sabalaskey is a former Vice President of Manufacturing and R&D for Serta, joining the company in 1995. During his tenure, Serta became the first U.S. producer to comply with California’s TB603 fire-retardant (FR) regulation. He also earned several patents for product design while at Serta and has a pending patent in the FR field.

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